Help Build Your Child’s Self Esteem With Dove #ad #GirlsUnstoppable

Dove® Self Esteen Building ~

Dove Just Us Girls self esteem projec

We see models everywhere. We see an ideal of beauty portrayed in movies, print ads and television that can be incredibly difficult to achieve. We all know that this can produce unreal expectations in girls about how they should look. What I love about Dove is that they work hard to share the message that all girls are beautiful, not just girls who are 5’9″ and weigh 115 pounds.

Models and Self Esteem

My daughter is currently doing a research paper for school about the affects of advertising on girl’s perceptions of their selves. What she has learned is that when girls see certain images {models, etc}, it often affects them subconsciously. Girl’s often feel they should look like these “ideals” that are often just not what their bodies are made to look like. This can cause life long self esteem issues in girls that are not easily overcome.

Many girls are so affected by what they think others think about their looks that they stop doing things they love. Their self esteem becomes very poor and that fear and self loathing takes over their lives. Everyone deserves to feel good about themselves and have happy, fulfilled lives.

That’s why Kroger has teamed up with the Dove® Self-Esteem Project to help reach more than 15 million girls with self-esteem building programs by 2015. Proceeds from every purchase of Dove® products goes to helping girls across the country reach their full potential.

What Can You Do To Help?

Downloading the Dove Self-Esteem Toolkit for activities that can help you and your girls build self esteem. Have a Just Us Girls Night and share this campaign with your friends. Don’t forget to join the #GirlsUnstoppable conversation online. The goal is to create generations of girls who love themselves and what they see in the mirror. And you can be part of that!

Dove Just Us Girls Self Esteem Project Toolkit

Dove® has also partnered with the Boys and Girls Club, Girls Scouts and Girls Inc. to further expand its mission to help girls reach their full potential. Want to get in on the action? Buy Dove® at Kroger. Every time you make a purchase, it helps provide self-esteem programs for girls across the country. Dove® has reached more than 11 million girls to date, with a goal of reaching 4 million more by 2015.

Win $15 In Dove Products

One lucky Cheap Is The New Classy reader will win $15 in Dove® products. All you have to do is enter the easy peasy rafflecopter below. This giveaway is open to US residents, 18+ only.

a Rafflecopter giveaway


About Dawn McAlexander

Dawn is a full time travel and lifestyle blogger. Besides Cheap Is The New Classy, she also owns and writes for, an entertainment site. Her interests include traveling, home decor, DIY projects, organizing her home and enjoying a nice cup of coffee {or two}. She currently resides in North Carolina with her dog, Daisy.


  1. i would have to say that im easy going

  2. Sherry Compton says:

    I have a caring nature and try to help out where I can.

  3. steve weber says:

    I can put anyone in a good mood.

  4. I smile a lot.

  5. Good for Kroger – this is a great cause!

  6. SUch a wonderful campaign!

  7. i am great at saving and stretching that penny

  8. When I say I am going to do something I do it… People think I am a great organizer….

  9. Seyma Shabbir says:

    I am a great cook!

  10. Melissa Hartley says:

    I am very caring & kind-hearted:)

  11. Jenna Wood says:

    I always buy Dove Clinical, since it came out- and wouldn’t use anything else. Great to know I can stock up at Kroger and support this great cause!

  12. I absolutely love this idea! I agree with the media always trying to sell us a false image of what women should look like in real life. Learning to love yourself from the inside out is so important! I think I will be downloading this and doing a girls night with some friends and their daughters.

  13. So important and so sad that it’s necessary. Good for you for promoting it!

  14. Great post. It’s always good to help your daughter feel good about herself.

  15. sandra davis says:

    i have a really big heart and will help anybody when i can.

  16. I am a hard worker and if I tell you i’ll do something – I’ll get it done! (I love this comment prompt! The comments above me are so encouraging!!)

  17. Oh how I love this post. Something good about me is my creativity and complete honesty!

  18. I’m always smiling

  19. Jenny Stanek says:

    I’m a really great baker, I make awesome lemon meringue pie, key like pie, cake pops, you name it

  20. I think that I am a very self motivated person 🙂

  21. Wendy c g says:

    Im very crafty

  22. I’ve done a lot of animal rescue – my greyhound was a trained therapy dog and we visited nursing homes monthly

  23. Seyma Shabbir says:

    I help people whenever I can!

  24. Rebecca Parsons says:

    I am a an easy person to talk to and get a long with. I am very shy but once know you I am a friend for life.

  25. Jane Ritz says:

    I’m always willing to help.

  26. I am a good listener

  27. I love to smile at people, especially kids (all the better if the look sad) or super seniors. Crows feet be danged. I’m smiling till I can’t smile anymore. :))

  28. I grew up with a musical background, play piano, some guitar, and sing. I was able to use those talents in amateur bands, choir, and while I was in the Air Force for events. Still, one of my greatest joys was soloing for a friend’s wedding.

  29. Paol Trenny says:

    I have a great smile

  30. I’m always friendly to everyone! Even in the morning!

  31. Oh boy, I’ve been thinking and thinking. I am a very loyal person. Just don’t cross me.

  32. i am a very loyal person!

  33. Julia Cosgrove says:

    I am a stay at home mom who homeschools her boys.

  34. Susan Broughton says:

    I raised a wonderful and polite child

  35. Desiree Dunbar says:

    I am thoughtful.

  36. I’m easy to get along with.

  37. natalie parvis says:

    I’m very compassionate.

  38. Jessica Lodge says:

    I am a very loyal friend.

  39. Cheryl Chervitz says:

    I am trustworthy and loyal to my family and friends.

  40. kathy dalton says:

    I would do everything i could to help s0meone in need

  41. I always wear a smile